INTERNATIONAL DAIRY QUEEN

Industry: Consumer Foods
Project Completion: 1990

"Pure and simple, we use our history to help explain why we do things the way we do." - Michael Sullivan, President and CEO, International Dairy Queen

Pine & Partners produced a 200-page book to commemorate IDQ's 50th anniversary in 1990. Because IDQ is composed of independent franchisees, the160-page book has been used at annual sales meetings and other franchise meetings to give participants a deeper understanding of the company's philosophy, origin and breadth.

• IDQ also shares its history book with prospective, major customers to introduce the company and reinforce its longevity/stability in the minds of prospects.
  
  
• New store operators receive the book as part of training and orientation. The book is also included in the curriculum for leadership development training.

Go back to the to the Client Gallery page.