HORMEL FOODS

Industry: Consumer Foods
Project Completion: 1991

"I personally believe that our historic values - more than any specific product, marketing strategy or competitive price - will make all the difference in our future performance." - R.L. Knowlton, Chairman Emeritus, Hormel Foods Corporation

Pine & Partners helped Hormel celebrate their centennial with a 250-page historical book as well as a video, exhibit, media kit and special events.

• The book was given to every Hormel employee as part of employee orientation, every Hormel Foods shareholder who ordered a book from a ""tip-in"" card included in the annual report, and every Hormel retiree (along with a special thank-you letter from the Hormel Foods CEO).
  
  
• The video and special events were designed for employees, shareholders and key customers. The exhibit was created for community-wide viewing at the company's headquarters and the media kits were distributed to national media relations related to the centennial celebration.

Go back to the to the Client Gallery page.