MEDTRONIC, INC.

Industry: Medical Technology
Project Completion: 1999

Pine & Partners helped Medtronic celebrate their 50th Anniversary with a 34-page publication, video and special events.

• The publication illustrated the origin and evolution of the company, focusing on its unchanged mission and core values as the company's foundation. Of 600,000 copies printed, each was sent to shareholders with the 1999 annual report to build understanding of the company's growth and strategic directions.
  
  
• The publication is being used in field sales and communications with key customers including physicians, patients and their families.
  
  
• Because Medtronic has M&A as part of its growth strategy, this publication is used to introduce the company to potential partners.
  
  
• The 50th Anniversary video and special events were created for employees, patients and physicians.

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