PIPER JAFFRAY COMPANIES

Industry: Financial Services
Date of Project Completion: 1995

"Our history shows our community and business partners the kind of people we are, as well as what we've accomplished as a firm. We use our 100-year history in new markets we enter, in legislative lobbying and in marketing our corporate finance and public finance services." - Addison Piper, Chairman and CEO, Piper Jaffray Companies, Inc.

Pine & Partners produced, revised and updated an edition of the 125-page history book for Piper Jaffray's Centennial Celebration.

• The book is used in new employee orientation and in recruiting. When the firm enters new markets, the public relations and marketing staff use the book to introduce Piper Jaffray to key opinion leaders and the press.
  
  
• The fixed income and corporate finance departments of Piper Jaffray use the book as a marketing tool with Initial Public Offerings, secondary stock offerings and bond issue proposals.
  
  
• Lobbyists representing Piper Jaffray on business issues are given the corporate history to review; this gives lobbyists a clear understanding of the firm's core values and key business practices.
  
  
• Media relations nationwide focused on the centennial anniversary: the company created a special community-based philanthropic program in honor of the anniversary: the video exhibit and special event involved employees, retirees and friends of Piper Jaffray in a large-scale "family reunion".

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