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So you've decided to celebrate a corporate anniversary or other significant milestone. Before you do anything else, there are several key factors to keep in mind. This is by no means a complete list, but it can serve as a guide to planning your own program or gauging its success.
Ten corporate celebration success factors
- Planning begins early for maximum value and impact.
- The program incorporates the organization's key, strategic objectives.
- Strategies and audiences are clearly defined; timetables, budgets and responsibilities are clear.
- Internal and external audiences are involved with and served by the program.
- The program is integrated (tactics serve several strategies and materials/activities are customized/personalized for key audiences).
- Top management supports the program and participates in its implementation.
- Employee involvement/contact is high.
- The program is "global" (not just centered around the company's location or home state).
- The program has these elements: celebration, education, recognition, effective communications, relationship-building, community involvement, creativity -- and fun.
- The program underscores and reinforces the core values, mission and vision of the organization.
Don't forget these other important aspects:
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