In the life of an organization, there are milestones worth marking. At these times, many companies choose to develop a blend of communications, media and educational efforts that reinforce, publicize and celebrate the milestone. Such opportunities include:

• Significant growth and/or change
  
  
• Redefined corporate mission
  
  
• Redefined identity and marketplace positioning
  
  
• Transfer of leadership
  
  
• Special anniversary
  
  
• When there is urgency to preserve "corporate memory" while key players are still available
  
  

Don't forget these other important aspects: