There are many reasons to commission a corporate celebration, the most obvious being to mark a company milestone. The benefits; however, number even more and may not be as obvious. Anniversary programs and publications are a unique opportunity to:

Connect the past with the future

• Enhance the perspectives of employees and managers
• Show organizational stability
• Generate employee pride

Communicate and reinforce culture and core values
to multiple audiences

• Employees
• Customers
• Shareholders
• Strategic business allies/acquisition candidates
• The public

Understand change

• Identify the external forces of corporate change, i.e. business environments, customer needs and opportunities.
• Discover internal growth and evolution

Build stakeholder awareness, trust and loyalty

• Reinforce the organization's image
• Assure credibility in global markets
• Build "brand identity" of products
• Strengthen sales and marketing campaigns

Don't forget these other important aspects: